Creating a new brand

Realstep is new project launched by Freepackers in 2021. Instead of short-term volunteering trips, this project is more focused on acquiring international experience abroad. 

We first design new brand identity for project. As new project is more focused on internships and courses abroad, chose modern and elegant style, less colorful and more formal than Freepackers. We left the feet in logo as link to initial brand but gave them their own style. 

We chose green color palette to symbolize nature and sustainability, are custom icons classify the different programs, and kept sober style make the images stand out from rest the items. 

Building custom dynamic website

We designed and developed brand-new website using WordPress, Elementor, and JetPlugins: 

• We added custom fields and dynamic templates to ease management of website on backend.
• We improved the user’s path for conversion.
• We connected the website to Zoho CRM using Zoho forms and Zoho Creator for lead generation and management.

As result, Realstep is main references for internships and courses abroad in French market.

This project lead to development at new website for Freepackers.

Click here to see the project.